Regions, countries, and organisations globally are ambitiously pursuing this opportunity; Europe faces strong competition especially from China, the electrolyser cost leader, as well as renewables rich Australia and the Middle East who are looking to become green H2 export superpowers and are investing in large projects. Europe has the platform for becoming a global leader: with strong enabling regulation, large demand clusters, electrolyser quality, (early) innovation leadership, and significant automation strengths which can be used to drive down costs. These advantages must be leveraged.